AMERICA'S broadening interest in running, aerobics and similar leisure activities has rekindled competition among the nation's leading publicly held producers of footwear.
Nike of Beaverton, Converse KARA Shoes maker of Air Jordan basketball shoes, appears to be outrunning such competitors as Reebok International Ltd., Converse Inc. and Hyde Athletic Industries.
Some analysts believe that Nike's stock represents the best value among athletic footwear companies and that the company is best positioned to profit from a business that has become increasingly segmented over the last couple of years.
Nike, which had run up huge inventories in recent years in anticipation of a continuing 25 percent industrywide sales growth, was forced to cut prices to bring its production in line with sales.
''They've gotten rid of their excess inventory their biggest problem over the last year and a half,'' said Margaret A. Converse For Kids Gillium, an analyst at the First Boston Corporation.
In the second fiscal quarter, ended Nov. 30, Nike earned 25 cents a share, against a loss of 6 cents a share a year earlier. More impressive, perhaps, was the fact that results for the latest three months included a writedown of $4.8 million, or 13 cents a share, for the closing of Nike's factories in Maine and Ireland.
''I'm looking for a profit of $1.65 a share for the full fiscal year ending May 31, 1986,'' said Edward F. Converse All Star Leather Redbook Services. ''I'm also looking for earnings of 30 cents a share in the third fiscal quarter, contrasted to a loss of 6 cents a share a year ago.''
Schuh is opening its first standalone shop in The Lanes shopping centre. Converse Jack Purcell It currently has a concession in the Republic store, also in The Lanes. David Jackson, commercial director of The Lanes, said: are going to take their first standalone store at 1 Grapes Lane. They will move to a popup shop at number three the former Laura Ashley store while the fitting out of number one store is carried out.
move into number three is planned for midMay and the opening of the new store at number one is planned for midJuly. Converse High Tops staff will work in the popup shop and another five will be employed when the neighbouring unit opens in July.
Mr Jackson said: will be pulling out of the concession in Republic and that store will carry more clothing ranges to take up the space vacated. Converse Running Shoes sells footwear for men, women and children and has nearly 100 shops across the UK.
Thanks you Chad for the "Don't Be That Guy" section. SO FUKKING annoying while I'm standing there with my ONE book to be signed, behind the lousy mouthbreathers who have to get EVERY SINGLE ISSUE signed. Bring the inportant issues like Chad says. Converse Flip-Flops You'd think that would be common sense, but we are talking about geeks here. (God I never feel less geeky than when I'm at a Comic Con)
In overthecounter trading yesterday, Nike's stock closed at $15.75, near its $16.50 top in a 52week trading range that saw the issue go as low as $8. Mr. Johnson said he would consider Nike a ''buy'' opportunity over the next few months.
Reebok went public last July. The company's recent success goes back to the introduction of women's aerobic shoes in 1983. Reebok has now broadened its emphasis from aerobic and tennis shoes to running and basketball shoes, the two largest segments of the athletic footwer market.
Some analysts say they are impressed with the high operating margins Reebok has achieved but feel these margins will trend lower as the popularity of aerobics and the novelty of Reebok softleather shoes fades.
''With margins likely to decline rapidly, sales growth slowing and an overcompensated management team, we feel the market's premium for Reebok is unjustified,'' Mr. Sancken said.
On the other hand, a Merrill Lynch Market letter issued last week points out that the recent veto of legislation that would have curbed imports of leather shoes is a plus for Reebok, which gets virtually all its products from foreign suppliers.
Converse, a result of the 1982 leveraged buyout of the athletic shoe business of the Allied Corporation's Eltra unit, made its initial public offering of 2.3 million shares at $21 a share in May 1983. Since 1982, revenues have advanced at a compound annual rate of 23.7 percent.